Casa Equina
Manhattan-based equestrian fitness — bringing the barn to the city.
.I THE PROBLEMCITY RIDERS
CAN'T GET
TO THE BARN.
Manhattan's 8 million residents include over 180,000 equestrian enthusiasts — yet the nearest professional riding facility is 60+ miles away. Weather, travel, and cost barriers mean most urban riders train fewer than 20 days per year.
The result: compromised technique, elevated injury risk, and a community of serious riders left without year-round access to the sport they love.
"Stay ready so you don't have to get ready"60+ mi
To the nearest riding facility from Midtown.180k+
Equestrian enthusiasts in the New York metro area20
Average riding days per year for NYC-based riders
Inconvenience
Living in New York often limits access to riding, the E-Horse changes that.
Our advanced mechanical horses bring professional equestrian training and fitness into the city, eliminating travel and weather barriers.
Riders of all levels can build strength, refine technique, and gain confidence year-round in a safe, accessible, and innovative environment.
Casa Equina is a Manhattan-based equestrian fitness center that uses advanced riding simulators, expert coaching, and integrated wellness to bring high-performance horseback training into the city.
Positioned at the intersection of the booming fitness and $300B equine markets, Casa Equina offers memberships, specialized classes, and exclusive simulator retail—making equestrian training smarter, safer, and far more accessible for urban athletes and wellness seekers alike.
FLOOR PLAN
.I THE SOLUTIONAdvanced mechanical horse simulators. Professional coaching. Integrated wellness. All in Manhattan.
THE E-HORSE.
1.TRAIN
Real-time biomechanics data capture and feedback shared directly with coaches to accelerate technique development.2.SAFE
Evidence-based fall simulation lets riders practice emergency response — reducing preventable injuries before they happen.3.ACCESSIBLE
Year-round, weather-proof, no travel required. From complete beginners to competitive polo and jumping athletes.
Establishing a dedicated equestrian training center in Manhattan will give riders without regular horse access a year‑round solution. Scheduled sessions on advanced mechanical horses will refine technique through precise data capture and real‑time feedback, which can be shared remotely with coaches to accelerate improvement.
Safe, controlled fall simulations on mechanical horses will enable riders to practice evidence‑based falling techniques, helping reduce preventable riding injuries, while targeted fitness programs develop the specific strength and mobility required for peak equestrian performance.
For beginners and nervous riders, starting on simulators provides a secure, low‑pressure way to build confidence before transitioning to live horses, integrating biomechanics training and equestrian‑focused fitness to enhance resilience, body awareness, and long‑term safety. And for anyone curious about riding, it also offers a fun, engaging way to experience the thrill of equestrian sport in the heart of the city.
SOLUTION
THE
PRODUCT
A BOUTIQUE STUDIO UNLIKE ANYTHING IN NEW YORK.3,000 sq ft in Manhattan. 3 professional-grade mechanical horse simulators. Expert coaches, targeted fitness programming, and a community of serious riders. Designed for urban equestrians who demand precision — whether they're preparing for their first ride or their next polo match.
MISSION
Casa Equina is dedicated to empowering riders of all levels through exceptional equestrian training and experiences that build skill, fitness, and confidence—right in the heart of New York City. Our mission is to ensure every participant feels safe, comfortable, and inspired, with access to high-quality instruction regardless of location or prior experience. By fostering a welcoming, inclusive, and supportive environment, Casa Equina makes equestrian pursuits more accessible and enjoyable for everyone.
Casa Equina envisions becoming New York’s premier destination for high-performance equestrian and polo training—empowering riders of all levels to sharpen their skills and reach new heights of competitive performance. By combining top-tier polo and riding instruction with a comprehensive, fitness-forward training approach, Casa Equina delivers holistic rider development through specialized programs, expert coaching, and tailored support designed to maximize each individual’s potential. Our goal is to redefine urban equestrian sport and polo by making advanced, results-driven training accessible, inspiring, and effective for every rider in our community.
VISION
THE MARKET
$177B
ANNUAL US HORSE INDUSTRY ECONOMIC CONTRIBUTION
$3.2B
Global equestrian equipment market (2024) — projected $4.3B by 2030
6.6M
Horses in the United States across racing, competition, recreation and therapy
2.2M
US jobs supported by the equine industry
Casa Equina captures a premium slice of this market by serving urban riders who currently have zero viable solution. We are not competing with equestrian clubs — we are the only option for city-based riders.
.I WHY NOWTHE TIMING
IS PERFECT.POST-PANDEMIC FITNESS BOOM
Boutique studio memberships have grown 34% since 2022. Urban consumers are spending more on premium, experience-driven fitness than ever.NYC WELLNESS MARKET
New York City residents spend $4.2 billion annually on premium fitness and wellness. Casa Equina targets the highest-spending segment.NO DIRECT COMPETITOR
There are zero dedicated equestrian simulator studios in Manhattan. Casa Equina enters a completely uncontested urban market segment.SIMULATOR TECHNOLOGY MATURITY
E-horse simulators have reached professional-grade biomechanics capability. The technology is proven, scalable, and available today.
+34%
$4.2B
CERO
NOW
.I FINANCIALSCONSERVATIVE. REALISTIC.
BREAK-EVEN IN YEAR 3.
Break-even threshold: 4,492 sessions/year = ~$976K revenue. Achievable at 75% utilization with 3 simulators. Full financial model available upon request..I BUSINESS MODELTHREE REVENUE
STREAMS. ONE
RECURRING ANCHOR.
SESSIONS
$95 — $250
Walk-in, coached, fall-simulation, and group fitness classes. High-margin, flexible, low commitment.
MEMBERSHIPS
$1,500 — $3,500/mo
Silver, Gold, Platinum, and Family tiers. Predictable recurring revenue. The primary growth engine.
RETAIL & EVENTS
Future
Simulator retail, licensing, private events, corporate wellness, and expansion to additional markets.
Membership subscriptions = predictable, high-LTV, recurring revenue. 45% of sessions are membership-based in Year 1, growing to 60%+ by Year 3.Price List
Mechanical Horse
$199
1 Session
Mechanical Horse
$250
The e-landing
Mechanical Horse
$1.800
10 Sessions
Mechanical Horse
$95
fitness Class
Mechanical Horse
$250
1 Session + Pro
Mechanical Horse
$3.500
Monthly Sessions
Mechanical Horse
$10.000
Family
Mechanical Horse
$3.000
Platinum
Mechanical Horse
$2.000
Gold
Mechanical Horse
$1.500
Silver
.I GO-TO-MARKETA TARGETED LAUNCH PLAN.
FOUNDING MEMBERS
Pre-launch · Months 1–3
Target: Hamptons and NYC polo & equestrian communities. Leverage existing network. Goal: 50 founding members before doors open, locking in recurring revenue before Day 1.GRAND LAUNCH
Launch · Months 4–9
PR campaign, equestrian event partnerships (HITS, Hampton Classic, polo circuits), influencer outreach in the equestrian and luxury wellness verticals. Target: 200 active members by Month 6.SCALE
Growth · Year 2–3
Corporate wellness packages for finance and law firms. Tourism partnerships with luxury hotels. Private events and clinics. Expansion to a second simulator location. Target: 75% utilization by Year 2..I COMPETITIONTRADITIONAL OPTIONS
AN UNCONTESTED
POSITION.
Equestrian clubs
60+ miles away · Seasonal · Weather-dependentSoulCycle / Equinox
No equestrian specificity · Stationary bikes, not ridersOnline coaching
No physical practice · No real-time feedbackOther simulator studios
None exist in Manhattan — zero direct competitionCASA EQUINA
Manhattan-based
Zero commute · Open year-round · Weather-proofReal biomechanics feedback
Data-driven training remotely shareable with coachesFall safety training
Unique evidence-based injury prevention programmingCommunity & competition prep
From beginners to polo & jumping competitorsOur Team
ADRIAN PIA
FounderEquestrian background, business development expertise, and deep ties to the NYC and Hamptons polo and riding communities.NACHO CABRERA
Head CoachProfessional equestrian coach with expertise in polo, and biomechanics-based training methodology.
Amy chen
Operations DirectorBoutique fitness studio operations specialist. Background in premium NYC studio management and member experience.Casa Equina believes that competitive equestrian riding demands far more than the power of a strong horse; it requires a highly trained, highly prepared rider. Riders who reach the top of their game know it takes countless hours on the field or in the arena to learn how to move in perfect harmony with their equine partner—whether clearing a jump or coordinating the complex motions required in polo. Like any athletic pursuit, equestrian sports carry inherent risk.
Yet horse riding presents a higher risk of serious injury than many other sports, with equestrian athletes facing an elevated likelihood of falls, some of which can have tragic consequences. Many of these incidents, including catastrophic injuries and fatalities in disciplines like polo, could be reduced with proper preparation, conditioning, and technical training. With the right guidance and consistent practice, a significant portion of these risks can be mitigated.
At Casa Equina, we recognize that mastery in jumping, polo, and other equestrian disciplines demands disciplined, repetitive practice and seamless communication between athlete and horse—and we are committed to providing the environment, education, and support riders need to develop that level of excellence.
.I THE ASKSEED ROUND
$2,000,000
+ $300K SBA equipment loan
We are raising a $2M seed round to fund the full build-out and first 18 months of operations at our flagship Manhattan location.USE OF FUNDS
STUDIO BUILD-OUT & EQUIPMENT $950,000 · 47%WORKING CAPITAL & OPERATIONS $262,000 · 13%MARKETING & LAUNCH $200,000 · 10%LEGAL, INSURANCE & RESERVE $588,000 · 29%Startup costs: $950K · 6-mo operating runway included
Casa Equina is bringing the barn to the city, offering riders of all levels a modern way to ride, train, and stay saddle-fit without leaving New York. Using advanced mechanical horse simulators in a boutique, trainer-led studio setting, you can refine your position, build strength and confidence, and prepare for real-world rides or competitions on your schedule. Whether you are getting back into the sport, cross-training between barn days, or starting your equestrian journey for the first time, Casa Equina makes high-quality, horse-centered training accessible, convenient, and fun right in the heart of NYCMANHATTAN ·
EQUESTRIAN FITNESS
BRINGING THE BARN TO THE CITY.