Digital illustration of a golden horse emoji on a dark green background.

Casa Equina

Manhattan-based equestrian fitness — bringing the barn to the city.


.I  THE PROBLEM

CITY RIDERS
CAN'T GET
TO THE BARN.

Manhattan's 8 million residents include over 180,000 equestrian enthusiasts — yet the nearest professional riding facility is 60+ miles away. Weather, travel, and cost barriers mean most urban riders train fewer than 20 days per year.

The result: compromised technique, elevated injury risk, and a community of serious riders left without year-round access to the sport they love.

"Stay ready so you don't have to get ready"

60+ mi

To the nearest riding facility from Midtown.

180k+

Equestrian enthusiasts in the New York metro area

20

Average riding days per year for NYC-based riders
Four horses standing behind a wooden fence outdoors, with trees and a cloudy sky in the background.

Living in New York often limits access to riding, the E-Horse changes that.

Our advanced mechanical horses bring professional equestrian training and fitness into the city, eliminating travel and weather barriers.

Riders of all levels can build strength, refine technique, and gain confidence year-round in a safe, accessible, and innovative environment.

Inconvenience

Casa Equina is a Manhattan-based equestrian fitness center that uses advanced riding simulators, expert coaching, and integrated wellness to bring high-performance horseback training into the city.

Positioned at the intersection of the booming fitness and $300B equine markets, Casa Equina offers memberships, specialized classes, and exclusive simulator retail—making equestrian training smarter, safer, and far more accessible for urban athletes and wellness seekers alike.

FLOOR PLAN

.I THE SOLUTION

THE E-HORSE.

Advanced mechanical horse simulators. Professional coaching. Integrated wellness. All in Manhattan.

1.Training & Accessibility

World-class riding training in the heart of Manhattan, any day of the year, whether you're a first-timer or a competitive polo player or jumper.

2.Safety

Train for the moments you can't safely practice on a live horse, so you build the balance, confidence and reflexes to handle them.

3.Community & Social Connection

A home in the city for everyone who loves horses, where riders of every discipline and level train, meet and belong.

A woman giving a piggyback ride to a girl while playing golf outdoors during the daytime. The woman is holding a golf club, and they are standing on a grassy field with trees and a cloudy sky in the background.

Establishing a dedicated equestrian training center in Manhattan will give riders without regular horse access a year‑round solution. Scheduled sessions on advanced mechanical horses will refine technique through precise data capture and real‑time feedback, which can be shared remotely with coaches to accelerate improvement.

Safe, controlled fall simulations on mechanical horses will enable riders to practice evidence‑based falling techniques, helping reduce preventable riding injuries, while targeted fitness programs develop the specific strength and mobility required for peak equestrian performance.

For beginners and nervous riders, starting on simulators provides a secure, low‑pressure way to build confidence before transitioning to live horses, integrating biomechanics training and equestrian‑focused fitness to enhance resilience, body awareness, and long‑term safety. And for anyone curious about riding, it also offers a fun, engaging way to experience the thrill of equestrian sport in the heart of the city.

SOLUTION

THE

PRODUCT

A BOUTIQUE STUDIO UNLIKE ANYTHING IN NEW YORK.

3,000 sq ft in Manhattan. 2 professional-grade mechanical horse simulators. Expert coaches, targeted fitness programming, and a community of serious riders. Designed for urban equestrians who demand precision — whether they're preparing for their first ride or their next polo match.

Pricing plans for an equestrian fitness facility, including single session, instructor-led, multi-session packages, and membership options.

MISSION

Casa Equina brings the art of riding to the heart of New York City. We build skill, strength, and confidence in riders at every level through expert coaching and an experience that feels as welcoming as it is exceptional. Here, everyone belongs in the saddle.

Casa Equina will become New York's home for high-performance riding and polo, where city riders train like athletes and compete with confidence. By pairing elite coaching with fitness-forward programs, we will redefine urban equestrian sport and prove that world-class training belongs in the heart of the city.

VISION

THE MARKET

$177B

ANNUAL US HORSE INDUSTRY ECONOMIC CONTRIBUTION

$3.2B

Global equestrian equipment market (2024) — projected $4.3B by 2030

6.6M

Horses in the United States across racing, competition, recreation and therapy

Casa Equina captures a premium slice of this market by serving urban riders who currently have zero viable solution. We are not competing with equestrian clubs — we are the only option for city-based riders.

2.2M

US jobs supported by the equine industry

.I  WHY NOW
THE TIMING
IS PERFECT.
POST-PANDEMIC FITNESS BOOM
Boutique studio memberships have grown 34% since 2022. Urban consumers are spending more on premium, experience-driven fitness than ever.
NYC WELLNESS MARKET
New York City residents spend $4.2 billion annually on premium fitness and wellness. Casa Equina targets the highest-spending segment.
NO DIRECT COMPETITOR
There are zero dedicated equestrian simulator studios in Manhattan. Casa Equina enters a completely uncontested urban market segment.
SIMULATOR TECHNOLOGY MATURITY
E-horse simulators have reached professional-grade biomechanics capability. The technology is proven, scalable, and available today.
A brown horse with a black mane wearing a black bridle against a completely black background.

+34%

$4.2B

CERO

NOW

.I FINANCIALS

CONSERVATIVE. REALISTIC.
BREAK-EVEN IN YEAR 3.

Business financial table comparing Year 1, Year 2, and Year 3 with revenue, gross margin, EBITDA, utilization, and paid sessions.
A bar chart showing Revenue and EBITDA over three years, with black bars representing Revenue and gray bars representing EBITDA, against a light background with grid lines.
Break-even threshold: 4,492 sessions/year = ~$976K revenue. Achievable at 75% utilization with 3 simulators. Full financial model available upon request.

.I  BUSINESS MODEL

THREE REVENUE
STREAMS. ONE
RECURRING ANCHOR.

SESSIONS

$95 — $250

Walk-in, coached, fall-simulation, and group fitness classes. High-margin, flexible, low commitment.

MEMBERSHIPS

$1,500 — $3,500/mo

Silver, Gold, Platinum, and Family tiers. Predictable recurring revenue. The primary growth engine.

RETAIL & EVENTS

Future

Simulator retail, licensing, private events, corporate wellness, and expansion to additional markets.

Membership subscriptions = predictable, high-LTV, recurring revenue. 45% of sessions are membership-based in Year 1, growing to 60%+ by Year 3.
.I GO-TO-MARKET

A TARGETED LAUNCH PLAN.

FOUNDING MEMBERS

Pre-launch · Months 1–3

Target: Hamptons and NYC polo & equestrian communities. Leverage existing network. Goal: 50 founding members before doors open, locking in recurring revenue before Day 1.

SCALE

Growth · Year 2–3

Corporate wellness packages for finance and law firms. Tourism partnerships with luxury hotels. Private events and clinics. Expansion to a second simulator location. Target: 75% utilization by Year 2.

GRAND LAUNCH

Launch · Months 4–9

PR campaign, equestrian event partnerships (HITS, Hampton Classic, polo circuits), influencer outreach in the equestrian and luxury wellness verticals. Target: 200 active members by Month 6.
A woman practicing balance on a wooden balance pad in a fitness studio, with a medicine ball nearby.
A woman sitting on a horse trainer inside a rustic, wood-paneled room, with another woman assisting her with her riding gear.
Four people are sitting on a leather sofa in a cozy, wood-paneled room decorated with horse racing memorabilia and trophies. They are engaged in a lively conversation, with one person gesturing animatedly. A large dog is lying on the carpet in front of the sofa. There are drinks and books on the coffee table in front of them, and a horse stable visible through glass in the background.
A luxurious and organized equestrian mudroom with wooden lockers containing riding helmets, towels, and riding gear. A leather ottoman with riding gloves and a blanket is in the center. There is a window with outside greenery and a small window ledge with decorative items.
Close-up of a horse's eye reflecting sunset and trees, with detailed brown fur and long eyelashes.
.I COMPETITION

TRADITIONAL OPTIONS

AN UNCONTESTED
POSITION.

Equestrian clubs
60+ miles away · Seasonal · Weather-dependent

SoulCycle / Equinox
No equestrian specificity · Stationary bikes, not riders

Online coaching
No physical practice · No real-time feedback

Other simulator studios
None exist in Manhattan — zero direct competition

Manhattan-based
Zero commute · Open year-round · Weather-proof

CASA EQUINA


Real biomechanics feedback
Data-driven training remotely shareable with coaches

Fall safety training
Unique evidence-based injury prevention programming

Community & competition prep
From beginners to polo & jumping competitors

Our Team

ADRIAN PIA

A man in a yellow and blue cycling jersey holding a white helmet with a golf club stick through it, standing outdoors on grass with trees in the background.
Founder
Equestrian background, business development expertise, and deep ties to the NYC and Hamptons polo and riding communities.

NACHO CABRERA

A man in riding gear and sunglasses riding a brown horse outdoors with trees and structures in the background.
Head Coach
Professional equestrian coach with expertise in polo, and biomechanics-based training methodology.
A woman with long black hair smiling outdoors in front of a house with white siding and a plant with white flowers.

Amy chen

Operations Director
Boutique fitness studio operations specialist. Background in premium NYC studio management and member experience.

Casa Equina believes that competitive equestrian riding demands far more than the power of a strong horse; it requires a highly trained, highly prepared rider. Riders who reach the top of their game know it takes countless hours on the field or in the arena to learn how to move in perfect harmony with their equine partner—whether clearing a jump or coordinating the complex motions required in polo. Like any athletic pursuit, equestrian sports carry inherent risk.

Yet horse riding presents a higher risk of serious injury than many other sports, with equestrian athletes facing an elevated likelihood of falls, some of which can have tragic consequences. Many of these incidents, including catastrophic injuries and fatalities in disciplines like polo, could be reduced with proper preparation, conditioning, and technical training. With the right guidance and consistent practice, a significant portion of these risks can be mitigated.

At Casa Equina, we recognize that mastery in jumping, polo, and other equestrian disciplines demands disciplined, repetitive practice and seamless communication between athlete and horse—and we are committed to providing the environment, education, and support riders need to develop that level of excellence.

Casa Equina is bringing the barn to the city, offering riders of all levels a modern way to ride, train, and stay saddle-fit without leaving New York. Using advanced mechanical horse simulators in a boutique, trainer-led studio setting, you can refine your position, build strength and confidence, and prepare for real-world rides or competitions on your schedule. Whether you are getting back into the sport, cross-training between barn days, or starting your equestrian journey for the first time, Casa Equina makes high-quality, horse-centered training accessible, convenient, and fun right in the heart of NYC

MANHATTAN · 

EQUESTRIAN FITNESS

BRINGING THE BARN TO THE CITY.